Digital technology broadens an elder’s world

Vertical portrait of a Caucasian senior good looking woman smiling and holding a PC tabletDigital technology is not limited to the Millennial Generation, as a growing number of seniors are now interacting with digital screen technology. Today’s digital screen resolutions are amazingly sharp and crisp. For seniors, digital screen technology broadens an elder’s world.

The natural effects of aging take a toll on a senior’s ability to take in visual communications. Digital screens are already being used in advertising and marketing. More retail outlets are offering touch-screen technology for both displaying information and creating portals for purchasing goods as well as creating informative displays with ease. Way finding is just one example of the benefits digital technology can provide for America’s aging population.

As early as 2012 more than half of America’s seniors were online, according to the Pew Research Center.

For seniors, one of the main impediments to using today’s communication and marketing technologies is an aging visual system. Cataracts can form slowly over time, reducing visual acuity. The lens of the eye becomes cloudy and in the early stages seniors may not realize the degradation of their sight. That’s because the mind compensates, filling in the missing pieces.

Digital screens can be a helpful aid to a visually challenged senior as it affords a senior the ability to read both in-store and outdoor signage. It is something of huge import, particularly for merchants. Broaden the world for your aging customers with digital screen technology.

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