Digital tech applied to retail expected to change the industry

Young man in armchair pushing icon on media screen

Here’s a safe prediction when it comes to digital technology:

“[Retail Locations] that do not have dynamic media will increasingly be seen as ‘stale,’ ‘flat’ or ‘outdated,’” says Lyle Bunn, a digital signage industry analyst.

Large screen interactive digital display technology puts a powerful tool into the hands of retailers. Wireless secure data for those outdoor animated billboards is spurring technological advances in ultra-high resolution, which will give merchants a high-powered tool to draw patrons inside the doors.

Some very exciting times are ahead for merchants looking to unveil stunning visual displays that compel consumers to stop and gawk at information-rich digital technology.

Another safe prediction: We’ll see increased portability of in-store digital advertising. Digital displays will be strategically placed in a retail setting to draw customers to purchasing hotspots.

Perhaps the most exciting development will be the ability to track analytics on in-store consumer behavior. That’s why some analysts expect the biggest payoff to be a rich treasure store of data that will shed insight into how a particular point of purchase is performing within a store.

Trend watchers expect pent-up demand to be unleashed following the lengthy economic downturn in the U.S. Momentum is building to fuel sales of digital display in-store technology. It’s exciting times for the digital industry!

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